Screencast of the Week - Why Most Screencasts are Tedious...
Posted on Sunday November 8, 2009 by Betsy Weber
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A blog post title caught my eye last week, 'Why Most Screencasts And Online Presentations Are Tedious (And How To Fix It)'! I knew I had to check it out! Turns out it was written by Sean D'Souza who has a great site, PsychoTactics, that uses an understanding of psychology to understand why customers buy (or do not buy).
I love Sean's blog post and screencast. He talks about techniques they use in TV programing like the scene, camera angle or some other change in the shot. Typically there is a change every seven seconds. Now, if you look at the typical screencast or tutorial, you're more than likely watching the same single frame with the same presenter. No change. Makes it hard for the brain to pay attention at this point without movement on the screen.
What can you do to keep your viewers attention? Sean tells you the answer about how to not put your viewers brains to sleep, how to replicate the movement you see on TV and how to solve other problems on his blog post here. He answers many of the questions about on his blog plus he even has a great screencasting comic!
Here's Sean's great screencast. I like his use of music, narration, titling, SmartFocus and of course, his content! It's a short screencast that runs under 3 minutes. Enjoy!
Congrats to Sean for winning the Screencast of the Week award!
Any nominations for next week?
