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This week's Screencast of the Week has it all - mountains, roads, half-pipes and road rash!

I heard from Jay Bailey of RapidFire Video recently about some of his recent screencasts. Jay's "philosophy" is that you have less than a minute and a half to tell your story. That makes his approach to screencasting very creative and fast paced! You can read more about his philosophy here.

Jay uses PowerPoint and Camtasia to help tell the story. Jay mentioned to me that in order to concentrate completely on both the voiceover and the video elements, he actually records the audio on its own and reads it as naturally as he can. Then, while his audio recording plays in the background, he runs through the PowerPoint and does a Camtasia screen recording. Using PowerPoint's Presenter mode on a separate screen, he knows which slide is next. Then he imports both to Camtasia for editing and fine-tune the sync of each image with its corresponding words. Exporting to various sizes and formats is important as some clients use these as a "Digital Business Card" and actually want to e-mail a small WMV file, while others upload it and send a link. Still others want to embed it, with the Flash player, on their site's home page.

Jay uses stock images from iStockphoto and Dreamstime...

Check out one of Jay's recent screencasts - it runs just over 2 minutes.

Jay Bailey is the CEO and Creative Director of RapidFire Video, and was previously Director of Marketing at Answers.com, a Top-20 website, where he developed his unique video style and technique. Originally from Los Angeles, he lives in the rolling hills just south of Jerusalem, Israel.

Congrats, Jay! You are the Screencast of the Week! Any nominations for next week?