What's the ROI of a Screencast? $2.4 Million!
Posted on Friday July 10, 2009 by Betsy Weber
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If a picture is worth a thousand words, what's a screencast video worth? How about $2.4 million?! I was really excited to see this 'tweet' this morning on Twitter from Paolo Tosolini at Microsoft.
Paolo has been doing amazing stuff at Microsoft - he has created a "Podcast-in-a-Box". These are audio/video creation kits that allow Microsoft employees to capture and share their knowledge with each other in a rich multimedia format. In the Podcast-in-a-Box kit, there is a copy of Camtasia Studio plus a Flip video camera and professional audio recorder among other things.
Paolo captured a great video with Bob Lincavicks. Bob is an Information Worker Solution Specialist at Microsoft. He shares his story about how he leveraged Academy Mobile (Microsoft's internal enterprise podcasting platform) and applications like Camtasia as sales tools to close a $2.4M deal. How's that for ROI?! The video runs 4:30. Check out Bob's story below.
Paolo is willing to share his knowledge about enterprise podcasting with you - if you have any questions, email Paolo or you can find him on Twitter here
Got a story you'd like to share about how you're using Camtasia Studio, Snagit, Jing, Morae or Screencast.com? Grab a video camera and tell it to me! I'd love to share it!
Comments (2)
Oops, read it too fast the first time. Don't know if I'll video myself about it but the previous comment was my story.
Posted by John Wright | July 11, 2009 2:19 AM
Posted on July 11, 2009 02:19
That's a good idea,like it!
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