What we found at SXSW
Posted on Monday March 28, 2011
Ah, SXSW Interactive! A great chance to see what's hot in the world of web and mobile, meet up with a bunch of our fabulous customers...and wear rockstar wigs and hand out fake mustaches. Yep, the TechSmith crew did our part to help "keep Austin weird" this year.
If you didn't make it to the festival, you can get recaps of a lot of the sessions as slides and notes, sketch notes, or even rap!
This year at the TechSmith booth we invited people to show off--in 2 minutes or less!--an app or website they built. We recorded these demos with a combination of Camtasia, a Kodak Zi8 video camera, and an IPEVO document camera for capturing mobile apps. Editing chops provided by Camtasia for Mac.
Here are demo screencasts from six startups we discovered and thought you'd want to know about...along with a quick, written description of each.
(Videos are embedded below in a playlist. Navigate between videos using the arrows and thumbnails; if you're having trouble viewing them, click here.)
Hashable (mobile app) - keep track of the people you meet on Twitter and in the offline world, either publicly or privately. See who's part of your "inner circle" and who you connected with at that last tradeshow. Which reminds me...I still owe a few follow-up emails from SXSW.
Vablet (mobile app) - push videos, docs, images, presentations onto your team's mobile devices...get stats on how they're using the content...and refresh or kill it when you need to.
Remind101 (web app) - developed right in our own backyard of Lansing, MI, this one sends students a text or email to remind them of the big exam or final project. Can it prevent that nightmare where it's finals week and you remember that you were enrolled in 5 classes, not 4?
WebDoc (web app) - a quick way to pull rich media and interactive widgets into a blog post or webpage. For example, make a slideshow out of of images found all over the web.
Locaii (mobile app) - start conversations with friends or strangers nearby. Yes, in the old days we did this without an app. But imagine being able to say, "whoa, did you see that!?!?" without giving yourself away.
FriendlyMusic (web app) - put music in your videos, legally. As in, remain friends withYouTube. Right now the licenses are for consumer use only, but CEO Paul Anthony says they will be offering commercial licenses for business use soon. And in the meantime, they offer commercial licenses at MusicLicensingStore.com.
How about you? Did you discover any interesting, new startups by attending SXSWi or tuning in to the chatter? Post a link in the comments or tweet about it using the hashtag #sxswapps!

Daniel Foster is the "social media guy" for TechSmith. He enjoys iceboating, ice cream socials, and isosceles triangles. Tweet him up @fosteronomo



