Introducing...the Camtasia Small Business Test Drive!
Posted on Monday January 30, 2012
We're excited to introduce a fun new project we're working on this month--the Camtasia Small Business Test Drive! Starting last week, we challenged four small businesses in the Lansing, Michigan area to "test drive" Camtasia Studio and/or Camtasia for Mac in their business setting for four weeks. Each week, they will share the experience with us through written responses, screencasts, photos and video.
We're hoping to learn a lot about how our software fits in to the small business setting and in turn, share with you valuable lessons learned and tips for successful ways to visually communicate within your organization.
For our first week, we asked each business to give us some insight into who they are, what they do, and how screencasting might fit in with some of their goals for the year. Visual Loungers, meet Ciesa Design, Gravity Works, Loudpixel, and Netvantage!
CiesaDesign
www.ciesadesign.com
@CiesaDesign
CiesaDesign consists of 16 staff members with a wide range of skills in print and digital communications. Meet Chris VanWyck, Vice President of Creative Strategy at CiesaDesign, who shared with us the inside scoop on Ciesa:
Tell us a litte bit about CiesaDesign.
We are a full-service agency with a core focus on brand and corporate identity development. We provide every step of the branding process from marketing strategy through tactical design execution for both the print and digital realms.
What's Ciesa's mission?
To provide national quality expertise, process and creative output to solve our clients' marketing communication needs.
What are your big goals for the upcoming year?
Continued growth as a firm both in quality of work we produce and the range of service we provide to our clients.
What's an average day like at your office?
We work within a process that is largely deadline-driven. An average day covers a range of things like client communications, creative brainstorming, team collaboration, design and production. We operate as a team on our client engagements. A typical client team would include an account manager, strategic lead, design lead, and production staff.
Describe Ciesa's company culture in three words or less.
Creative problem solving.
What problems do you solve for your clients?
We strategically and tactically connect our clients with their intended audiences with award-winning visual communications. Communication with clients is open and collaborative. We believe that we should be partners in our client's success, not just another vendor. We go to great lengths to foster transparency and trust with our clients.
What challenges do you face as a business?
Probably the biggest challenge is that of education. The digital revolution has created a perception that anyone with a camera/computer can do what we do. It is our challenge to showcase the true value that a strategic marketing team provides.
Where is Ciesa at with screencasting?
I think we can certainly improve on how we use currently use screencasting. The goal will be to use it for not only training, but for many other forms of communication. I could see using this technology for things like web content development and community outreach. We've used Jing many times to produce CMS training tutorials for our clients. They have proven very useful both as reference for clients to use after one-on-one training and for remote virtual training.
What are some potential barriers/concerns you feel about screencasting at Ciesa?
We provide multi-lingual marketing communications to our clients. This type of communication can amplify cultural and language barriers at times.
Watch a sample screencast from CiesaDesign on how to use FTP:
Watch on Screencast.com
Gravity Works
www.gravityworksdesign.com
@gravityworksdd
Lauren Colton, Information Architect and Editor at Gravity Works Design & Development, gave us an inside look at what Gravity Works is all about.
Tell us a little about Gravity Works.
Gravity Works Design & Development serves clients from the heart of historic Old Town, Lansing: we turn "I have an idea" into "you should see this app" for local businesses, state government agencies, national franchises, and international non-profit organizations. For us, technology is more than ones, zeroes, and screen resolutions; our team strengthens brands and bottom lines by improving the lives of people using technology. Gravity Works creates custom solutions--graphic design, websites, and mobile applications--with detail-focused designs and leading-edge development practices.

Where are you at with screencasting?
Our first use of Camtasia for Mac was by developers, recording mobile application features as they appeared in development emulators. With a simple-to-share video, clients quickly see their application in action, and focus on improving mobile user experiences.
The pixels captured on a screen are important because we can track receipts, pass on funny cat pictures, explain ideas, and understand the people we work with every day. Gravity Works is excited to participate in the Camtasia Test Drive because we are focused on the user: from local hockey mom to German-speaking concert attendee, we are harnessing the power of technology to connect people.
Can you share with us some examples of what you do for your clients?
Mobile applications can build powerful communities, connecting people with the resources they want using the functionality they need. Gravity Works developed a custom iPad solution for the ONE Campaign to collect supporter information with engaging features, while providing a strong aesthetic connection to ONE branding.We developed localized keyboards, predictively-populating fields, and a reporting function within the secured administrative system. The application has been used on an international concert tour.
More first impressions are made on mobile devices, and frustrating menus and hard-to-reach content can lose leads. Gravity Works launched a mobile website for Molly Maid. Mobile users are now automatically detected and redirected to an action-driven, informative mobile website designed for on-the-go people with touch-screen devices. But even when clients decide on a mobile website instead of a mobile application, screen capture software can help our design team work more closely with stakeholders.
Watch a sample screencast from Gravity Works on Signing Savvy:
Watch on Screencast.com
Signing Savvy is a video dictionary for American Sign Language (ASL) for real-time ASL learning on iPhone and Android devices created anddesigned by Gravity Works.
Loudpixel
Allie Siarto, Co-Founder and Director of Analytics, told us a little more about Loudpixel:
What's your elevator pitch?
Loudpixel is a small company that helps companies make sense out of what's being said about them online. Our core business is based around monitoring social conversations for issues or opportunities and drawing actionable insights based around conversation trends. Watch an overview video.
What are your big goals for the upcoming year?
This is a really exciting year for us. Companies are really starting to catch on to the importance of social media listening and analysis, so we see a huge opportunity to grow our team this year.
How big is your team? How do you operate?
Our company has three founding partners (two in East Lansing, Michigan and one in Palo Alto, California). We also have analysts who are now literally around the world. One lives in Chicago, one just moved from East Lansing to Senegal,
Africa, and others work from our office or freelance from home. When we find good people, we don't want to let them go. We can make it work from anywhere, as long as there's a solid Internet connection. Since we're so spread out, we
have to get creative about how we communicate with each other.
What's an average day like at your office?
Our clients are all over the country--from East to West. We spend a lot of time on the phone, Skype or email since we can't always meet in person. Our days are typically some combination of coordinating the monitoring and reporting that we
do, catching up as a team (almost always virtually) and meeting with current or potential clients (usually virtually).
Describe your company culture in three words.
Decentralized, lean, creative
What challenges do you face as a business?
When we decided to move the business from Chicago to Michigan, we knew we would have to work a little harder on client communications, since we no longer have the option of going a mile down the street to meet with clients and talk them
through concepts in person. We deal with complex concepts that require a fair amount of explanation and visual communication.
Where are you at with screencasting?
We've already used Camtasia on a few fronts. We work with some fairly complicated software, and often it's much easier to walk our clients through specific questions visually rather than try to explain with words alone. Since we
all run busy schedules and work in different time zones, we've been able to create quick videos in a matter of minutes to walk them through step-by-step directions rather than having to set up a conference call or webinar. It's definitely
starting to save us some time.
We're also in the testing stage for a huge upgrade to our software. Since our lead developer is in Palo Alto, we've used Camtasia to walk him through areas in the software where we find bugs or have trouble. That way, he has the reference later when he goes to make the fixes.
Watch a sample screencast from Loudpixel on how they solve problems for clients:
Netvantage
www.netvantagemarketing.com
@netvantage
Adam Henige, Co-Founder of Netvantage Marketing, gave us insight into who they are and what they do:
What is your mission?
At Netvantage Marketing our goals are simple, to provide our clients with search engine marketing and social media solutions that provide them a positive ROI.
What problems do you solve for your clients?
Problem statements clients come to us with are typically, "We need more traffic to our website" or "Our rankings have really fallen on Google." I'd say those issues are what bring 80 percent of clients to us.
What's an average day like at your office?
While there's no such thing as a "typical" day at Netvantage, there are some noticeable similarities between everyone's tasks. Our office operates largely independently. People get trained for their position and then are largely given the room to manage their clients. We're less collaborative than most tech companies seem to be, largely because of the task based nature of most of our work. Actually, our office is pretty quiet as most of our internal communication comes via instant messages and the majority of our client communication is through email. So the internet is vital to our day to day activities.
What are some of the ideas you have for ways you might use screencasting in your business?
Camtasia is an exciting product in my eyes as I think there are an enormous number of ways we can use this both internally and externally. Off the top of my head, three uses spring to mind:
- The first and most obvious one is as a supplement to our blog. We do a lot of tutorial type stuff on the blog and being able to quickly make a screencast to add into it makes a lot of sense.
- We're launching a new Google Chrome extension and we've put together a walkthrough of it to help explain how it works. That can be found at www.domainhunterplus.com.
- We're looking to partner with another online service and we may be able to create subscription based SEO tutorials leveraging screencasts.
In the past we've done some video for our website as I have my own video equipment, a degree in film and video production and 4 years of experience in that industry. However, it was limited to standard talking head and graphic-type content because we didn't have any real screencasting software, so that limited our ability to make internal tutorials for staff or leverage it properly for educational pieces on our blog. That is all about to change, however. Truthfully, I'm looking forward to having this available as we continue to grow and find more creative ways to leverage Camtasia both internally and externally.
Watch a sample screencast from Netvantage on their new Google Chrome extension:
Watch on YouTube

Andrea Poole is a customer content specialist at TechSmith. She enjoys singing and playing the ukulele, a cappella music, running, and a good game of Euchre. Tweet her up @andiepoole or put her in a Google+ Circle.






















































































