
One of the things I love about my job is working with people in a variety of industries. I'm always amazed at who is using our software. And, this week was no different. I have to admit, I was surprised when I heard from Robin Heppell from Funeral Futurist about who he was creating screencasts for - funeral professionals! Robin is a funeral director and consultant! But, he's not your ordinary funeral consultant - he's utilizing technology like no one else in his industry!
I picked Robin's videos for the Screencast of the Week because he's bringing screencasts to a non-traditional industry and bridging the technical divide. Even if you're not in the funeral industry, you can learn from Rob about how he is utilizing technology. Check out some of Robin's screencasts here:
- Relationship Marketing for Funeral Homes
- 5 Fatal Flaws Funeral Directors Make On The Phone
- Funeral Industry Tutorials
Also, check out the quick Q&A that I (BW) did with Robin (RH). Enjoy!
BW: How have videos, images and screenshots changed your own communication for the better?
RH: The funeral industry, like many industries, is a relationship-based industry. Relationships are how funeral directors have created their own businesses, so I can build and strengthen my relationships with my clients (the funeral directors) with videos as they get more familiar with my expertise and personality.
BW: Are your videos, images and screenshots used internally or externally? What is the viewer response to them?
RH: I create a lot of free training or tips for external use as my main form of marketing. If I am recording a demonstration with a client, it usually contains sensitive information so that video is used internally for them. But since I have taken some notes and have an outline for demonstration, I will immediately record a similar, generic video and upload it to be another externally marketing / training piece.
BW: What do you use Camtasia Studio for primarily?
RH: Recording training courses for funeral directors with PowerPoint & Camtasia.
BW: What do you use SnagIt for primarily?
RH: Screen captures of Google results displaying how to dominate those results with online video (many of those videos are produced by Camtasia - kinda full circle eh?)
BW: What are the last three captures in your Open Captures Tray?
RH: Google Results for "Funeral Consulting" , Home page of a funeral home website I created with WordPress, Order form from my online shopping cart.
BW: What was the last video project you worked on about?
RH: "Price Shopper Secrets" training course that teaches funeral directors how to be more effective when talking with price shoppers on the phone.
BW: Is there one feature of Camtasia Studio v6 that has flat-out delighted you? Tell me about it...
RH: YouTube preset. It was the only change that I needed to see to want to upgrade to Version 6!
Any nominations for next week's Screencast of the Week?