What do the Super Bowl and Camtasia Studio have in common?
Posted on Tuesday February 14, 2006 by Betsy Weber
Screencasting! The great folks at Future Now used Camtasia Studio to record screencasts critiquing the Super Bowl commercials for their blog.
Everyone comments on the ads, but I like how Future Now critiques the ads from a business and marketing sense. It's interesting to hear about how these ads fit with other channels (like the Web) and their marketing messages. The screencasts also show how these marketers are leaving so much money on the table. They got me really thinking about how we do marketing and advertising here at TechSmith.
You can view their critiques of the GoDaddy.com and Blockbuster.com Superbowl ads here on their blog.
In case you're wondering, Anthony Garcia, Senior Persuasion Architect with Future Now, made the screencasts. What's a Senior Persuasion Architect? He's a marketing consultant who walks clients through persuasion architecture. To learn more about persuasion architecture, visit here. It's all about persuading visitors to take action and meeting business objectives.
Anthony has a history in the world of radio, which you may have guessed by his great voice! I could listen to him all day. You can learn more about him here.
I had the pleasure of meeting up with Future Now's Chief Persuasion Officer, Bryan Eisenberg, at a recent conference. He's pictured below. I'm looking forward to more of their screencasts.
