What's the Value of a Screenshot?
Posted on Friday November 11, 2005 by Betsy Weber

A picture is worth a thousands words. I know, I know…we've all heard it a million times. But, I've never really thought much more about that statement until recently.
That’s when I read this great blog post at the Creating Passionate Users Blog that actually gives the background and scientific explanation about exactly how a picture is worth really a thousand words. That’s right – with references and percentages and everything!
As many of you know, at TechSmith our products help people visually communicate complex ideas.
Words are just not enough for most people. Since you can capture and edit anything you see on your screen, SnagIt makes it easier to make that lasting impression. When your logo is on a screenshot, people will notice. When you highlight a section of a Web page that you don’t like, your coworkers will understand what you mean. When you have the perfect graphs, images, and marked up screen captures in a presentation … you get the point.
What’s a SnagIt screen capture worth to you and your audience?

